Princeton, April 1st 2017

On May 5 and 6 2017, Oh-la-la! French ephemeral boutique will open its doors in Princeton.

On May 5 and 6 2017, a French pop-up store named “Oh la la! Ephemeral Boutique” will open its doors to the public in Princeton, at the location of 16 All Saints rd. Organized by a group of craft contributors, artists and French designers, this 10th edition of Oh-la-la! will offer the delicate Provençal flavors and invite the visitors to share the authentic French “Art de Vivre” through gastronomy, home decoration, fabrics and paper creations, fashion, jewelry, art and photography, cooking classes.

The concept of the Oh-la-la! Pop-up market was founded in 2013 in Princeton, originally as private sales, by a small group of French designers. Since, the little boutique has grown and has kept its objective to promote the French lifestyle, creating a cross-cultural encounter. “We wish to offer an event with a strong human factor. Our visitors really enjoy to meet our exhibitors and reciprocally. Bringing the French spirit and creativity into our events are our key values” says Sophie Bailly, co-founder and organizer of Oh-la-la!.

Following 3 prior editions open to the general public in Hopewell, Oh-la-la! is back in Princeton this Spring on May 5 &6, 2017 and will celebrate its 10th edition around the theme of Provence. This year, let yourself listen to the sound of the cicadas and breath the scents of the Garrigue!

Around a Provençal booth honoring the regional products (Marat d’Avignon linen and soaps of Marseille from Marius Fabre, imported by Tacks and Fabrics, fougasses and special breads from Terra Momo Bread, honey from Tassot Apiaries and scents…), a dozen of artists and designers will display their creations, all 100% French Made!

To widen its appeal, Oh la la! welcomes this year new contributors: a collection of “little dresses” mothers and daughters from COCLI Collection, home decoration items as well as clothes and accessories with a seaside feel, made out of sails from 727 Sailsbags, French chocolates from Michel Cluizel, handmade fabric accessories from Couture à Maman, personalized embroideries and appliqués by Linge et bobines, traditional upholstery by Lounge chez Cel, Sebastiani Fencing Academy bringing the learning of Fencing “à la Française”. And for our returning customers, they will meet again with our faithful vendors with their new collection  for 2017: Les Délices d’Annelise and her homemade confectioneries, pastries and viennoiseries from The Little Chef, summer collection jewelry from La Dune, handmade cards and paper decorations from la Carterie de Cloclo.

In the gallery dedicated space, our urban photographer Laurent Ouzilou will be in the company of two artists Jannick Wilderg (abstract masterpieces and portraits) and Pierre Bernay from Auloffée Arts, artist and navigator who will talk about his incredible journey on a sailing vessel with the aim of “painting the Antarctic” (Talk will be given at 7pm on Friday).

Finally, little ones and grown-ups will be offered to participate to cooking classes with Provençale recipes by “Cook like a French Chef” (upon registration, see program online).

SPONSORS ACKNOWLEGEMENTS: Oh la la! warmly thanks Sebastiani Fencing Academy, Terra Momo Bread, Weichert Realtor Princeton and The Little Chef Pastry shop.


16 All Saints Rd – Princeton NJ 08540
Friday May 5 from 2pm to 7pm
Saturday May 6 from 10am to 6pm

Friday 5/5, 7-8pm Artist Talk: “Painting the Antarctic” by Auloffée Arts

Hands-on workshops with our French native instructor!
Friday, May 5 pm-7pm, $30
Ratatouille /Lavender Financier (with almonds)

Saturday, May 6, 10.30am-12.00pm or 3.30pm-5pm, $25
Strawberry Mousse/ French Madeleines

Cooking class contact and reservation:


PRESS CONTACT: Sophie Bailly-Soulier/